Toll Free (888) 811-4270

SEO

Search Engine Optimization:

Site Structure Analysis

The Corporate Marketing Team wants to ensure that every page of your site is indexed. Our specialists look at the code, the linking structure and a number of other variables to determine if your site’s structure is built in such a way that the search engines will make the most of your content.

URL Structure
Age of Domain
Number of Back links
Page Rank
Check for Robots.txt
Internal Linking Structure
W3C Compliance
Code problems (Scripts not commented out, etc.)

Keyword Analysis and Prioritization

Through the use of a number of tools, CMT determines which keywords are relevant to your industry and will be the most likely to return results. This step will reveal the necessity or irrelevance of words and phrases that you’ve been using and will likely uncover some keywords and key phrases you may not have considered. Our specialists then prioritize the keywords, based on popularity and relevance to your industry.

Keyword Selection:

WordTracker
Overture Inventory Tool
Previous Analytics
Google AdWords Tool

Keyword Prioritization:

Identify “money” keywords
Analytics
Margins
Special Promotions

Competitive Analysis

How are your competitors doing? What keywords are enabling them to rank highly? What site structures are they employing? It is always wise to have a thorough understanding of your competition’s tactics and “battle plan.” The more CMT knows about them, the better chance there will be of beating them in the marketplace.

Keyword Competitors
Rankings
Page Rank
Linking Strategy
Alexa Rankings
Known Competitors

Site Recommendations

Once our specialists have a good understanding of the keywords the campaign will be targeting, CMT then goes about determining where and how to best use them. Recommendations may be made at this stage to improve “crawl-ability” through the insertion of tags, the creation of new pages and the editing of existing content.

Determine the keywords that match with each page
Title Tags
Description Tags
Keyword Tags
Alt Tags
Keyword Density
Content Recommendations

Marketing Content Pages (optional step, but recommended)

Once CMT has determined where your keywords are going to be placed; there may be a few “leftover” words that didn’t fit well into the existing site. Corporate Marketing Team may at this time recommend the creation of what are know as “marketing content pages.” These pages exist solely to help you rank higher for your most competitive keywords. They will be part of your site and will not be “hidden” from the general public.

Create pages for “orphaned” keywords
Create pages for most competitive keywords

Linking Strategies (ongoing)

The more relevant links you have to your website, the more your site is going to show up in the search engine results pages. CMT believes in constantly improving and updating your linking strategy.

Shotgun Linking
Buying Links
Interactive Public Relations
Internet Directory Submission

Ongoing Maintenance

Your target market is always moving, shifting and changing habits. Through monitoring of your search results, our specialists may make strategy recommendations to allow you to move with the market and ideally, stay ahead of it.