In order to know whether your online-marketing plan is working for you, you have to measure your website conversion rates on a regular basis. Your conversion rates will show you just what percentage of visitors to your website turn into paying customers. After all, you’re in business to make money. If people are coming to your website but not buying from you, your marketing plan isn’t doing its job.
As market conditions, trends and public preferences change all the time, your marketing plan needs to be continually adjusted. Naturally, you’ll need to measure your website conversion rates on an equally frequent …Read More