Your pursuit for superior online conversion rates should shape the design of your company’s website. Attracting visitors is important, but that’s only the beginning of the story. Once you’ve successfully attracted people to your website, you’ll want them to convert them to customers. Your goal should be to maximize online conversion rates by turning visitors into paying customers.
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Your conversion rates will rely primarily on the content offered on your website. Effective online content spurs visitors to behave in a way that suits your interests. It does so by putting forth a compelling call to …Read More